IMMATERIAL: When Design, Fashion and Furniture Come Together
Vestre IMMATERIAL is a striking collaboration between furniture brand Vestre, designer Vincent Laine (studio Anagram), and multidisciplinary artist Willy Cartier. Unveiled during Paris Men’s Fashion Week, the project features a form-defying bench and mirror conceived under Anagram in tandem with Jacques Cartier Studio.
The pieces combine galvanised steel with a sculpted wooden seat, producing a “neo-brutalist furniture” piece that blurs the line between object, art, and performance. Wallpaper*
The Creative Minds Behind the Project
Vincent Laine / Anagram
Vincent Laine is a designer known for precise, often minimalist work across a number of disciplines — product, photography, installations. Prior projects include work with Leica, Hasselblad, and the luggage brand Db. He has been praised for combining emotional intent with material experimentation. In IMMATERIAL, Laine plays with contrast: heavy steel structures paired with chair-like wooden seats that appear fluid, draped, or movable, challenging expectations of what a bench can be.
Willy Cartier / Jacques Cartier Studio
Willy Cartier is a French model, actor, dancer, photographer, and now creative director / designer. Born in Paris and drawing from his Vietnamese, Senegalese, and Breton heritage, his artistic path spans runway modelling (including Givenchy, Chanel, Jean-Paul Gaultier), acting, dance, visual arts, and now the launch of Jacques Cartier Studio. This new multidisciplinary studio rejects fixed norms, sees creation as intuitive and emotional, and works across fashion, design, art, and lifestyle. The IMMATERIAL furniture pieces serve as scenography for the debut fashion presentation of Jacques Cartier at Paris Men’s Fashion Week.
What Wallpaper* Says
According to Wallpaper (June 2025), IMMATERIAL is part of Vestre’s “a little madness” initiative, where up to 10% of its production capacity is dedicated to ambitious, unconventional creative collaborations that cross disciplinary boundaries. This piece is described as not just furniture, but spectacle: a bench whose seat seems liquid or draped fabric, steel ribs reminiscent of historic boat-building, and craftsmanship that seeks to hide its construction so the piece appears almost monolithic. Wallpaper*
Why This Matters
IMMATERIAL isn’t just a new product line. It’s a statement about pushing boundaries and taking risks in form, material, and collaboration. It reflects Vestre’s willingness to experiment, to invite “outsiders” into furniture design, and to explore what furniture could mean in contexts beyond merely public seating — as art, performance, and brand identity. For both Laine and Cartier, this project offers a platform where material craft, emotional resonance, and sculptural form intersect.
The Plus May 2025. From the left: Bjørn Fjellstad, CEO of Vestre, Willy Cartier and Vincent Laine.
Film, Director: Kristoffer Klunk
Paris Fashion Show Photo: Vincent Laine
The Plus Photos: Einar Aslaksen